Invasion #withGalaxy 

A Star Wars AR experience that invaded 50 million pockets in one single day.

Every Samsung phone comes with a pre-installed loyalty app called Members. The problem? Out of 50 million Galaxy owners, only 0.38% open the app.

To change that, we leveraged one of the most anticipated movies of the year – The Rise of Skywalker – and created an AR experience where fans could see all the iconic Star Wars ships in the sky.

During the movie’s premiere in LA,fans could spot the most iconic starships in the sky.

Over the following week, the ships traveled the US – each hovering over a different geofenced area every day.